Seven Weeks to Build Your Business

In our introduction we cover the ‘must have’s’ to start your business and get you ready for the rest of the course steps.
Step 1 - Introduction & set up with the Group and program
Step 2 - Download and set up your course calendar to use for your own business
Step 3 - Download and set up your fonts for the templates to use for your own business
Step 4 - Download and unlock the course summary and goals to use for your own business
Step 5 - Download and set up your business & Marketing systems to use for your own business

Mindset is the one aspect of any business success, it is the driver of what you want to achieve and how you will achieve it. In this Week, we give you the tools and process to set you up for your success! We also have an evergreen (always updated) list of our favourite tools and processes to use.
Step 1 - Intention Setting Worksheets & Processs
Step 2 - Clear Bocks Worksheet, Process & Meditation
Step 3 - Manifesting Worksheet & Process

Here we start to articulate your businesses unique selling proposition and the services you will provide. We look at the best way to market your business and how to plan your strategy, the options and what will work for you. While in the course we give you templates, we also have an evergreen (always updated) list of our favourite software and services to use.

Step 1 - Brand & Strategy Session and you will receive your own Worksheet & Template to use for your own business
Step 2 - Marketing Plan Session and you will receive your own Worksheet & Template to use for your own business
Step 3 - Marketing Calendar Worksheet & Template to use for your own business
Step 4 - Your Customer Avatar Session with Worksheet & Template to use for your own business

As you start to shape your services, we look at the business and do a check up that you have everything you need before you start building your website.

Step 1 - We go through the business Checklist (Downloadable to use for your own business).
Step 2 - Business Plan Session and Plan Guide Step 3 - Budget Session - we will discuss your budget and how much you should be spending on your marketing and asset building
Step 4 - Pricing Guide Session where we discuss fee structure and what is currently industry pricing including a Pricing & Services Template to use for your own business
Step 5 - Invoice Creation including an example, instructions and template to use for your own business
Step 6 - Business needs such as setting up G-Suite/Email, your Asic Name Search, IP Australia for Trademarking & International

Here we discuss how to make your brand assets such as your logo, your look and feel and colours including understanding what colours mean and how they impact your customer experience!

Step 1 - Logo Design Session with Guide and Software to use
Step 2 - Brand tools to create your business card or any other printing, including a template for your own business
Step 3 - Brand Guide Session where we create your guide and how to bring every part of your brand story to life consistently

Your photography & video is such an important part of people experiencing who you are. Scarlett’s background of being a film and ad director for over 25 years is invaluable as she shares her tips and tricks to make a great video.

Step 1 - Concept to Shoot Session where we work out your WHY, Message and Planning which includes a shoot guide Worksheet & Template to use for your business
Step 2 - Styling & Look Session to understand what you need and how to communicate your brand which includes a Stying Guide
Step 3 - The shoot Session where we go through what you need to have with a Shoot Guide and a callsheet template for your own business

Creating your website is the first step to stepping out and sharing yourself - it’s your business card to the world! In this part of the program we show you how to choose the right platform, build the content and start the search optimisation process.

Step 1 - Choosing the right platform - download your guide
Step 2 - Building Your Website / Guide for Wix Step 3 - Creating Your Content Session which will give you a guide to download
Step 4 - SEO Session, the must do to have Google Authority

The final step to your business is sharing your new brand with the world, here we will work through how each platform works, how to set up your newsletter, create your podcast and write a Press Release!

Step 1 - Social Media Session Guide & Template
Step 2 - Setting up your Newsletter & CRM system
Step 3 - Integrating it into your website
Step 4 - Creating your Newsletter Content
Step 5 - Writing your Biography
Step 6 - How to Write a Media Angle
Step 7 - Creating your Podcast & Guide